THREE NOMINATIONS FOR THE EUROPEAN EXCELLENCE AWARDS!
Bijl PR has once again succeeded in receiving nominations for the European Excellence Awards this year. This year we have been nominated in three categories! The first drive-in cinema for Greenwheels users has been nominated in the categories Benelux, Events and Entertainment & Culture. These nominations are of course a great compliment for the client and for us!
During the lockdown, Greenwheels and Bijl PR wanted to do something for the Greenwheels users and respond to the need for culture because theatres and cinemas were closed. Furthermore, we wanted to create a sense of community, in a safe way. Together with Greenwheels, we came up with a corona-proof night out in Rotterdam, which we organised in collaboration with Pleinbioscoop and ss Rotterdam.
By doing so, we put the shared car on the map as an alternative means of transport, we made a sympathetic gesture to loyal Greenwheels users and the 25th anniversary of Greenwheels was celebrated.
- First successful drive-in cinema for shared cars in the Netherlands
- 400 tickets sold on three nights
- Eleven publications in local, regional and national media with a reach of 2.5 million
- Reach of 20.000 on social media
The European Excellence Awards will be presented at the beginning of December. Will you keep your fingers crossed with us?