REDISCOVER DISNEYLAND® PARIS WITH THALYS
After a break of almost two years due to corona, Thalys is once again riding to two popular destinations. The schedule to the stations Marne-la-Vallée (Disneyland® Paris) and Paris-Charles de Gaulle has been resumed. Because we have been working for Thalys for over 12 years, we are extra happy that the trains are running again. The resumption of the timetable was a reason for celebration and that is why we created PR moment during the first ride. Our junior advisor Lizanne van Berghem also jumped on the train to Disney with Thalys as icing on the cake
It seems that the end of the pandemic is in sight, especially now that we are allowed to travel almost completely freely through Europe again. Thalys was also able to resume its timetable last weekend. Trains to.Disneyland® Paris and Paris-Charles de Gaulle Airport are running again. It is Bijl PR’s task to inform the Netherlands of this good news. First, we shared a press release with media. This resulted in a number of good publications, including an article by RTL Nieuws and travel magazine Travelpro. We invited influencers to experience this special ride for themselves as part of our approach. In the end, three influencers and their families went to Disney with us.
On the day itself, our junior advisor Lizanne was present to guide the influencers and to send out the press release on the spot. The train to Disney left early in the morning, but that certainly didn’t ruin the fun. Both the influencers and the Thalys crew were visibly looking forward to the trip, which resulted in a beautiful and special weekend. Filled with a lot of excitement, fun and especially joy at the fact that these kinds of trips can be done again. The result is not only great publications, but also fun content from the influencers.
Lizanne: “Thanks to this trip, I am now completely immersed in the world of Thalys. It was a lot of fun and educational to get to know our customer this way. In addition, it was also very cool for me to meet the influencers with whom I had contact in advance about the trip. The fact that I could look over their shoulder while they created beautiful content, completed the circle for me.”
Within 3 hours and 27 minutes Thalys will take you from Amsterdam to Paris-Charles de Gaulle Airport and within 3 hours and 40 minutes you will be at Disneyland® Paris’ entrance. Currently, there are two return trips per weekend as a sustainable alternative to the car or plane. We have experienced for ourselves how nice it is to travel to Disney by train and we can recommend it to everyone. Will you soon be discovering Disneyland® Paris again with Thalys?