VETERANS TELL THE STORY OF FREEDOM
When they hear the word veteran, most Dutch people picture an old man with a blue blazer and a row of medals pinned to his chest. But veterans are so much more than that: women, men, young, old, deployed across the globe by the Dutch government; retired, with a completely different career, or still on active duty.
The Veteran Institute offers help and care to veterans and their home front, and strives for more knowledge, social awareness, and appreciation for veterans. At the institute’s request, Bijl PR got to work on this challenge. In the past years, we’ve brought attention to Dutch veterans and themed Veteran Institute activities in several different ways, making the Dutch public more knowledgeable and giving them a bigger appreciation for veterans and the work done by the institute.