The story of the new Central Library
After its grand opening 40 years ago, the Central Library of Rotterdam is now in need of modernization. As part of the renewal of the iconic building in the centre of Rotterdam Bijl PR was asked to launch a communication and participation project, introducing the regeneration to various target groups based in Rotterdam but also and including them in the story of this renewal. Vuurrood was responsible for the graphic design of the communication.
The Central Library was opened in 1983. Now, almost forty years later, it is time to modernize the building and make it future proof. The library’s objective? To remain the city's living room: a place where every Rotterdammer feels at home. The renovation is a long-term project that will have a major impact on visitors of the Central Library, as well as local residents, investors, employees and vendors from the adjacent market.