A WEAPON AGAINST STREET HARASSMENT FOR WOMEN IN ROTTERDAM
Street harassment is a major social issue. The city of Rotterdam will no longer turn a blind eye to this situation and asked Bijl PR and Vuurrood to come up with a communication concept and a strategy to attack street harassment. To make women feel safe again. We developed a campaign aimed at a change in behaviour of both victims and perpetrators:
1. We empower women by providing a safe way to report sexual harassment on the street. Women no longer have to accept rude and insulting street talk.
2. We confront men about their unacceptable behaviour.