THE DUTCH DISCUSS: “WHO ARE YOU DOING IT FOR, ANYWAY?”
Everyone wants to look successful, show others the perfect version of themselves. On social media, to friends, family and neighbours. But this also makes us unhappy, research says. That’s why SIRE wants to show people that striving for perfection isn’t always realistic. N=5 and Bijl PR took on that challenge together with a sensational campaign in two parts:
1. The Good Life Agency
2. Who are you doing it for, anyway?