Dutch National Climate Week
Not everyone may agree with all of the climate policy - but we all want to help reduce climate change. And of course, everyone needs to play their part. To demonstrate how easy it can be the Ministry of Economic Affairs and Climate Policy organized the National Climate Week in 2021: a week aimed at inspiring and mobilizing the people of the Netherlands by asking them: what can I do to reduce climate change? In collaboration with Campagne, our partner from Rotterdam, we developed a successful PR and communication strategy combining paid, earned, and own media.