A career boost for 11,000 people in the Netherlands
The job market was already shifting when the Covid crisis hit and the pandemic only sped up that process. In this new reality, parts of the economy came to a complete stand-still, many people lost their jobs, and we started to give meaning to our life in new and different ways. Randstad played into this situation, by educating and re-educating 11,000 people in a short period of time. Bijl PR was asked to create visibility for the Randstad Boost program in earned media.
Randstad Boost is an educational and development program powered by Randstad Nederland. It brings together supply and demand by further developing people’s skills through training, testing, educating and coaching. It helps people make the change to industries hungry for new talent. Participants of the program can use it to get back to work quickly and gain a new career perspective. The new educational and development program was all set and ready to be rolled out, moments before the coronavirus hit in 2020. The outbreak of the Covid crisis made the program all the more urgent and relevant.