{"id":944,"date":"2023-12-09T10:38:34","date_gmt":"2023-12-09T09:38:34","guid":{"rendered":"https:\/\/www.bijlpr.nl\/en\/?p=944"},"modified":"2024-09-05T15:00:23","modified_gmt":"2024-09-05T14:00:23","slug":"bijl-pr-wins-european-pr-award-with-marktplaats-holiday-campaign","status":"publish","type":"post","link":"https:\/\/www.bijlpr.nl\/en\/news\/bijl-pr-wins-european-pr-award-with-marktplaats-holiday-campaign\/","title":{"rendered":"Bijl PR wins European PR Award with Marktplaats Holiday campaign"},"content":{"rendered":"\n

Bijl PR wins European Excellence award in Benelux & France <\/span>category with the Marktplaats holiday campaign.<\/p>\n\n\n\n

The European Excellence Awards<\/a> are presented each year and honour the most exceptional achievements in PR and communication campaigns within Europe. The jury reviews the entries based on their creativity, innovation and strategy. This year’s awards were presented on the 8th<\/sup> of December in Berlin.<\/p>\n\n\n\n

Give second-hand toys as gifts more often<\/strong><\/h2>\n\n\n\n

Last year, Marktplaats launched a campaign to inspire (grand)parents to choose second-hand toys<\/span> as gifts more often. It makes no difference to children, but all the more for the environment, ones’ wallet and the world. An unscripted experiment with children, initiated for the campaign and shown in a TV commercial, shows that children don’t mind receiving second-hand toys. The prejudices of (grand)parents about second-hand toys – my child doesn’t like them, they are ‘dirty’ or ‘damaged’ \u2013 were disproved by the children with their sincere and fun reactions. The campaign led to an increase of 10% in the demand<\/span> for second-hand toys on Marktplaats. Earlier this year, the campaign was also awarded with two YouTube Works Awards (Changemakers and Grand Prix), the Sustainable Brand Index prize and most recently a Golden Effie!<\/p>\n\n\n\n

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