{"id":918,"date":"2023-11-17T11:28:20","date_gmt":"2023-11-17T10:28:20","guid":{"rendered":"https:\/\/www.bijlpr.nl\/en\/?p=918"},"modified":"2024-09-05T15:01:38","modified_gmt":"2024-09-05T14:01:38","slug":"marktplaats-holiday-campaign-wins-bronze-effie-award-and-social-impact-award","status":"publish","type":"post","link":"https:\/\/www.bijlpr.nl\/en\/news\/marktplaats-holiday-campaign-wins-bronze-effie-award-and-social-impact-award\/","title":{"rendered":"Marktplaats holiday campaign wins bronze Effie Award and Social Impact Award"},"content":{"rendered":"\n<p class=\"eplus-wrapper wp-block-paragraph\">On November 16<sup>th&nbsp; <\/sup>2023, Marktplaats received the Bronze Effie Award for its <a href=\"https:\/\/www.bijlpr.nl\/en\/cases\/marktplaats-holiday-campaign-2022\/\">holiday campaign<\/a>. The campaign was created through a collaboration between Marktplaats, <a href=\"https:\/\/happiness-anywhere.com\/news\">Happiness Amsterdam<\/a>, <a href=\"https:\/\/www.essencemediacom.com\/\">EssenceMediacom<\/a>, Abovo <a href=\"https:\/\/maxlead.com\/\">Maxlead<\/a>, <a href=\"https:\/\/higuita.amsterdam\/\">Higuita<\/a> and Bijl PR. Besides the bronze Effie Award, Marktplaats also received an award for social impact; the Social Plus. We are very proud of this result, but above all very happy that <span class=\"circle\">the message<\/span> we had in mind has come across.&nbsp;<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The jury report: &#8220;There are many prejudices surrounding second-hand toys: they are dirty and often incomplete. And because parents do not want to disappoint their children, they often buy new presents, a quarter of which remain unused. As it turns out, children do not share their parents&#8217; prejudices; they are also happy with &#8216;pre-loved&#8217; toys. Marktplaats based an <span class=\"underline\">emotionally convincing campaign <\/span>on this insight, resulting in a substantial growth in page views and replies. The platform thus managed to boost interest in second-hand toys and improve its image and perception. The <span class=\"circle\">connection <\/span>between commercial and social ambition was strong. Marktplaats broke down barriers thanks to its <span class=\"underline\">impactful approach<\/span> that addresses the themes of sustainability and opportunity equality.&#8221;&nbsp;<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><strong>Multiple awards for the campaign<\/strong><\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The campaign was also awarded a <a href=\"https:\/\/www.bijlpr.nl\/en\/news\/bijl-pr-wins-international-pr-award-with-marktplaats-holiday-campaign\/\">Sabre Award<\/a> and a YouTube Works Award earlier this year. Marktplaats was even named the 2023 winner during this show. The jury thought the video was so good that, in addition to the Changemakers award, Marktplaats also walked away with the Grand prize. In addition, the campaign garnered a nomination for the SBI Trade Awards of the Year 2023 (Sustainable Brand Index).&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><span class=\"underline\">The awards and nominations don&#8217;t stop there<\/span>, because on Friday 8 December we will travel to Berlin, as the holiday campaign will also be in with a chance of winning an international PR award there. For the European Excellence Awards, we have been nominated no less than <a href=\"https:\/\/www.bijlpr.nl\/en\/news\/bijl-pr-drags-in-six-nominations-for-the-european-excellence-awards\/\">four times<\/a> in the categories Purpose Driven Communications, Sustainability &amp; Environment, Multi-Channel Communications and Benelux &amp; France.&nbsp;<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On November 16th&nbsp; 2023, Marktplaats received the Bronze Effie Award for its holiday campaign. The campaign was created through a collaboration between Marktplaats, Happiness Amsterdam, EssenceMediacom, Abovo Maxlead, Higuita and Bijl PR. Besides the bronze Effie Award, Marktplaats also received an award for social impact; the Social Plus. We are very proud of this result, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_plus_copied_stylings":"{}","footnotes":""},"categories":[16],"tags":[],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-nominations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marktplaats holiday campaign wins bronze Effie Award and Social Impact Award<\/title>\n<meta name=\"description\" content=\"Marktplaats based an emotionally convincing campaign on this insight, resulting in a substantial growth in page views and replies.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marktplaats holiday campaign wins bronze Effie Award and Social Impact Award\" \/>\n<meta property=\"og:description\" content=\"Marktplaats based an emotionally convincing campaign on this insight, resulting in a substantial growth in page views and replies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bijlpr.nl\/en\/news\/marktplaats-holiday-campaign-wins-bronze-effie-award-and-social-impact-award\/\" \/>\n<meta property=\"og:site_name\" content=\"English website\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-17T10:28:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T14:01:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bijlpr.nl\/en\/wp-content\/uploads\/2023\/11\/Effie-Awards.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"596\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sophia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sophia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bijlpr.nl\\\/en\\\/news\\\/marktplaats-holiday-campaign-wins-bronze-effie-award-and-social-impact-award\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bijlpr.nl\\\/en\\\/news\\\/marktplaats-holiday-campaign-wins-bronze-effie-award-and-social-impact-award\\\/\"},\"author\":{\"name\":\"sophia\",\"@id\":\"https:\\\/\\\/www.bijlpr.nl\\\/en\\\/#\\\/schema\\\/person\\\/b4a35501ea4422c6dccd9c2e91d9a1cb\"},\"headline\":\"Marktplaats holiday campaign wins bronze Effie Award and Social Impact Award\",\"datePublished\":\"2023-11-17T10:28:20+00:00\",\"dateModified\":\"2024-09-05T14:01:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bijlpr.nl\\\/en\\\/news\\\/marktplaats-holiday-campaign-wins-bronze-effie-award-and-social-impact-award\\\/\"},\"wordCount\":338,\"image\":{\"@id\":\"https:\\\/\\\/www.bijlpr.nl\\\/en\\\/news\\\/marktplaats-holiday-campaign-wins-bronze-effie-award-and-social-impact-award\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bijlpr.nl\\\/en\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Effie-Awards.png\",\"articleSection\":[\"Awards &amp; 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