{"id":494,"date":"2021-05-05T10:22:00","date_gmt":"2021-05-05T09:22:00","guid":{"rendered":"http:\/\/www.bijlpr.nl\/en\/?p=494"},"modified":"2024-09-05T15:04:10","modified_gmt":"2024-09-05T14:04:10","slug":"bijl-pr-nominated-for-sabre-award-for-randstad-boost","status":"publish","type":"post","link":"https:\/\/www.bijlpr.nl\/en\/news\/bijl-pr-nominated-for-sabre-award-for-randstad-boost\/","title":{"rendered":"Bijl PR nominated for Sabre Award for Randstad Boost"},"content":{"rendered":"\n<p class=\"eplus-wrapper wp-block-paragraph\">We are extremely proud that we have \u2013 once again been <a href=\"https:\/\/www.provokemedia.com\/events-awards\/sabre-awards\/sabre-awards-EMEA\/2021-sabre-awards-emea-finalists\/\" target=\"_blank\" rel=\"noreferrer noopener\">nominated<\/a> for the Sabre Awards EMEA. The nomination is&nbsp; for \u2018Randstad Boost\u2019, a project in collaboration with Randstad The Nederland, in the category Professional Service Firms. This nomination is a great compliment for our client and for our work. In total there were <span class=\"underline\">2000 entries<\/span> and the winners will be announced on 9 June.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><a href=\"https:\/\/www.randstad.nl\/werknemers\/opleidingen\" target=\"_blank\" rel=\"noreferrer noopener\">Randstad Boost<\/a> is a campaign for the training and development programme of Randstad The Nederland: bringing supply and demand together by developing people\u2019s skills through training, testing, education and coaching. The campaign launched at exactly the right time. The programme was almost finalized&nbsp; before Covid-19 broke out. It intends to help people and organizations develop stronger kills; not just today, but tomorrow too. Because Covid-19 has caused many sectors to come to a standstill and people working in these sectors have largely been left out of work, the relevance and urgency of the programme increased. The programme helps people through training and development to make a transition into a different sector, one that is eager for employees.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><strong>Various runs<\/strong><\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">We connect PR through a phased public relations approach. A national launch, a regional approach and a substantive deepening stroke.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The campaign aims to:<\/p>\n\n\n<ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-6b9186\">\n<li class=\" eplus-wrapper\"><span class=\"underline\">Create attention and visibility<\/span> for the education and development programme Randstad Boost<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><span class=\"underline\">Strengthen the position<\/span> of Randstad Nederland as opinion leader in the employment market<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><span class=\"underline\">Increase registrations <\/span>for Randstad boost&#8217;s education and training courses<\/li>\n\n\n\n<li class=\" eplus-wrapper\"><span class=\"underline\">Show (potential) clients<\/span> that Randstad is the partner for employment, understands the job market like no other and offers suitable solutions for every situation<\/li>\n<\/ul>\n\n\n<figure class=\" wp-block-image size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"440\" src=\"https:\/\/www.bijlpr.nl\/en\/wp-content\/uploads\/2021\/06\/Randstad.png\" alt=\"\" class=\"wp-image-495\" srcset=\"https:\/\/www.bijlpr.nl\/en\/wp-content\/uploads\/2021\/06\/Randstad.png 740w, https:\/\/www.bijlpr.nl\/en\/wp-content\/uploads\/2021\/06\/Randstad-300x178.png 300w, https:\/\/www.bijlpr.nl\/en\/wp-content\/uploads\/2021\/06\/Randstad-400x238.png 400w, https:\/\/www.bijlpr.nl\/en\/wp-content\/uploads\/2021\/06\/Randstad-200x119.png 200w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Randstad<\/figcaption><\/figure>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><strong>From labour to personal stories<\/strong><\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">We use the huge amount of employment market data that Randstad Nederland has available. For the Randstad Boost kick-off we use national data and&nbsp; show where jobs are available and what skills are required for it. We make a direct link to the educational and training opportunities of the programme. Amplified by clarification from the Managing Director of Randstad Nederland, Dominique Hermans, and stories of people who made a job switch through the development programme, we complete the package for media.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><strong>Regional and local zooming and B2B<\/strong><\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">In the next phase we will repeat our approach, but we will zoom in per province. What does the employment market look like per province? We make use of the Randstad regional directors&nbsp; to interpret the regional situation. <span class=\"underline\">Stories of people<\/span> who found work again after training through Randstad Boost play an important role here too. In the next phase, we focus on companies and organizations by showing what Randstad Boost can mean for their organization. We developed a format for <a href=\"https:\/\/www.randstad.nl\/werkgevers\/inspiratie\/euser\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a> on paper and in <a href=\"https:\/\/www.youtube.com\/watch?v=r0ZlY4IJRKY\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a>.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><strong>With success<\/strong><\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">All together, we reached 8 million people through 70 articles and <span class=\"circle\">11.000<\/span> people started an education and <span class=\"circle\">12.000<\/span> started a training. A resounding success.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Corien Niezing, Head of Communications &amp; PR Randstad Group Nederland:<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><em>&#8220;We are very proud of this case because it shows how Randstad Nederland helps people and organizations to develop and grow. Continuing to develop and adapt skills to an ever-changing&nbsp; job market is always important, but Covid-19 meant that this change had to be made even faster. We succeeded with our data-driven approach. It is great that this has led to a lot of positive publicity, but the most important thing is that during Covid-19 we were able to train 11.000 people who gained new perspective in their careers. <\/em><br><em><span class=\"underline\">That is what is most important to us!&#8221;<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are extremely proud that we have \u2013 once again been nominated for the Sabre Awards EMEA. The nomination is&nbsp; for \u2018Randstad Boost\u2019, a project in collaboration with Randstad The Nederland, in the category Professional Service Firms. This nomination is a great compliment for our client and for our work. In total there were 2000 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_plus_copied_stylings":"{}","footnotes":""},"categories":[17],"tags":[],"class_list":["post-494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bijl PR nominated for Sabre Award for Randstad Boost<\/title>\n<meta name=\"description\" content=\"We are extremely proud that we have \u2013 once again been nominated for the Sabre Awards EMEA. The nomination is for \u2018Randstad Boost\u2019.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bijl PR nominated for Sabre Award for Randstad Boost\" \/>\n<meta property=\"og:description\" content=\"We are extremely proud that we have \u2013 once again been nominated for the Sabre Awards EMEA. 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