{"id":1658,"date":"2026-04-17T13:35:00","date_gmt":"2026-04-17T12:35:00","guid":{"rendered":"https:\/\/www.bijlpr.nl\/en\/?p=1658"},"modified":"2026-04-17T13:35:03","modified_gmt":"2026-04-17T12:35:03","slug":"two-pr-award-nominations-for-bijl-pr","status":"publish","type":"post","link":"https:\/\/www.bijlpr.nl\/en\/news\/two-pr-award-nominations-for-bijl-pr\/","title":{"rendered":"Two PR-award nominations for Bijl PR\u00a0"},"content":{"rendered":"\n<p class=\"eplus-wrapper wp-block-paragraph\">Proud moment!\u00a0Bijl PR has been shortlisted not once, but twice for the international <a href=\"https:\/\/www.provokemedia.com\/events-awards\/sabre-awards\/sabre-awards-EMEA\/2026-sabre-awards-emea-finalists\" target=\"_blank\" rel=\"noreferrer noopener\">SABRE Awards<\/a> \u2013 a prestigious accolade\u00a0recognizing\u00a0excellence in PR campaigns.\u00a0We\u2019re\u00a0in the running with two campaigns:\u00a0<\/p>\n\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-4844b1\">\n<li class=\" eplus-wrapper\"><em>\u2018Heart Check Points\u2019<\/em>\u00a0for the Dutch Heart Foundation\u00a0\u00a0<\/li>\n<\/ul>\n\n<ul class=\" wp-block-list eplus-wrapper eplus-styles-uid-7498d2\">\n<li class=\" eplus-wrapper\"><em>\u2018Malnutrition on the Menu\u2019<\/em>\u00a0for Danone\/Nutricia\u00a0\u00a0<\/li>\n<\/ul>\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">At Bijl PR,\u00a0we\u2019re\u00a0passionate about driving attention to issues that <span class=\"underline\">truly make a difference<\/span>. Heart health and malnutrition are\u00a0causes\u00a0we care deeply about, so these nominations are a wonderful recognition of both our team and our clients. Curious to learn more about our work? Read\u00a0more!\u00a0<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><strong>Raising awareness of heart health with Heart Check Points<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Many people between the ages of 40 and 70 are living with an increased risk of cardiovascular disease\u2014often without even\u00a0realising\u00a0it. In the Netherlands alone,\u00a0nearly 1.8\u00a0million people are affected, making prevention and early detection\u00a0absolutely vital. Time for change.<strong>\u00a0<\/strong>That\u2019s\u00a0why the Dutch Heart Foundation introduced\u00a0<em>Heart Check Points<\/em>: free, accessible locations where people can have their blood pressure, cholesterol and blood sugar levels checked\u2014no appointment\u00a0required.\u00a0<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">In close collaboration with the Foundation, we developed the\u00a0<em>Heart Check Bus<\/em>: a travelling mobile unit bringing these vital health checks directly to the public. The bus visited twelve cities, quite literally taking Heart Check Points to the people. Combined with compelling statistics, this created a powerful foundation for PR.\u00a0The results were outstanding, with extensive coverage across national,\u00a0regional\u00a0and local media. And\u2026 long queues in every city, with waiting times sometimes exceeding two hours. A clear sign of the campaign\u2019s urgency and impact\u2014earning it a nomination in the\u00a0<em><span class=\"circle\">\u2018Marketing to Seniors\u2019<\/span><\/em>\u00a0category.\u00a0<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><em><a href=\"https:\/\/www.bijlpr.nl\/en\/member\/helen-taylor\/\">Helen Taylor<\/a>, Project Lead and Consultant:<\/em>\u00a0<br><em>\u201cCampaigns like this are what truly\u00a0excite\u00a0me\u2014where strategy and execution come together seamlessly. Working as one team with the client made this project incredibly rewarding. Being nominated for a SABRE Award is the perfect\u00a0finishing touch.\u201d<\/em>\u00a0<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\"><strong>Nutricia puts malnutrition on the menu<\/strong><\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Did you know that hundreds of thousands of people in the Netherlands are affected by malnutrition? And yet, many assume it could never happen to them. Research* shows that <span class=\"circle\">85% <\/span>of Dutch people are (almost) never concerned about malnutrition.<strong>\u00a0<\/strong>That\u2019s\u00a0why Nutricia, part of Danone, set out to put malnutrition firmly on the agenda. The brief to Bijl PR: develop a campaign that <span class=\"underline\">raises awareness<\/span> of malnutrition and its consequences among the\u00a0general\u00a0public, so it can be\u00a0recognised\u00a0earlier\u2014and more effectively.\u00a0<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">We created a multi-layered campaign,\u00a0<em>Malnutrition on the Menu<\/em>, complete with its own visual identity, research, influencer collaborations, offline\u00a0materials\u00a0and a targeted media approach.\u00a0The result? A reach of at least one million people, with strong coverage in national, trade and regional media, including\u00a0<em>AD<\/em>,\u00a0<em>Nationale\u00a0Zorggids<\/em>,\u00a0<em>Omroep MAX<\/em>\u00a0and\u00a0<em>Den Haag FM<\/em>. Our online strategy\u2014featuring influencers and an advertorial in the\u00a0<em>Chantal &amp; Tina<\/em>\u00a0podcast\u2014generated over half a million impressions.\u00a0We\u2019re\u00a0incredibly proud that this campaign has been nominated in the\u00a0<span class=\"circle\"><em>\u2018Consumer Health\u2019<\/em>\u00a0<\/span>category.\u00a0<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><em><a href=\"https:\/\/www.bijlpr.nl\/en\/member\/estelle-hendriks\/\">Estelle Hendriks<\/a>, Consultant at Bijl PR:<\/em>\u00a0<br><em>\u201cWe\u2019re\u00a0extremely grateful to team Danone\/Nutricia for placing their trust in us to develop a campaign around such\u00a0an important issue. Our team approached Malnutrition on the Menu with great passion and dedication. We were already\u00a0proud,\u00a0but this nomination makes it\u00a0even more\u00a0special.\u201d<\/em>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proud moment!\u00a0Bijl PR has been shortlisted not once, but twice for the international SABRE Awards \u2013 a prestigious accolade\u00a0recognizing\u00a0excellence in PR campaigns.\u00a0We\u2019re\u00a0in the running with two campaigns:\u00a0 At Bijl PR,\u00a0we\u2019re\u00a0passionate about driving attention to issues that truly make a difference. Heart health and malnutrition are\u00a0causes\u00a0we care deeply about, so these nominations are a wonderful recognition [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_plus_copied_stylings":"{}","footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-1658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-nominations","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two PR-award nominations for Bijl PR\u00a0 - English website<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two PR-award nominations for Bijl PR\u00a0 - English website\" \/>\n<meta property=\"og:description\" content=\"Proud moment!\u00a0Bijl PR has been shortlisted not once, but twice for the international SABRE Awards \u2013 a prestigious accolade\u00a0recognizing\u00a0excellence in PR campaigns.\u00a0We\u2019re\u00a0in the running with two campaigns:\u00a0 At Bijl PR,\u00a0we\u2019re\u00a0passionate about driving attention to issues that truly make a difference. 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