BIJL PR STARTED WORKING FOR GREENWHEELS
This year Bijl PR started working for the Dutch car-sharing company Greenwheels. The company makes cities liveable by offering shared transport, so that people use their own cars less. The impact is huge. It saves space on the street, reduces CO2 emissions and makes mobility more efficient. Greenwheels wants to introduce even more people and companies to car sharing. Bijl PR has been supporting the car-sharing company since June. In addition, Greenwheels are celebrating their 25th anniversary this year, something that should not go unnoticed.
The signature on the contract was not yet dry but the planning we had made for Greenwheels had to be changed. The Netherlands had to deal with an ‘intelligent’ lockdown and people were advised not to use public transport. The demand for shared transport took such a flight that the celebration of the 25th anniversary of Greenwheels was put on the back burner for a while. Nevertheless, there was still plenty to tell because new shared cars were constantly being launched throughout the country. The 25th anniversary was finally celebrated and received the media attention it deserved. Together with Greenwheels, we continue to work on the mission: to make Dutch cities more liveable.
Allard Hansma, Marketing Manager at Greenwheels: “Together with Bijl PR, we have made a great start with our 25th anniversary. Due to this turbulent time, our cooperation was immediately put to the test, but it turned out that we can make decisions very quickly with each other. I’m happy about that and it works well. I look forward to all the great things we will achieve together in the coming period.”
Pioneer in the field of car sharing
We work with Greenwheels to create more awareness for the brand and mission. We do this by focusing on editorial attention, both nationally and regionally. We also use paid content and influencer marketing. We ensure that Greenwheels is constantly making itself heard on various channels. And if not to be missed.
Sophia Weavers, responsible for the account: “Shared transport is a wonderful concept. More space is created in cities for other and more fun things and less CO2 emission. Greenwheels has a strong vision and mission and is a company that has a lot to say. And they are also from Rotterdam. It’s great to be able to work for Greenwheels.”