Bijl PR did it again! This year we received three nominations for the European Excellence awards in three different categories. Our campaign for the Dutch Veterans Institute, the online guard of honour, has been nominated in the categories NGO’s & Associations and Storytelling. Bijl PR received the third nomination for our campaign with Randstad, Randstad Boost, in the category Issues & Reputation management. These nominations are a big compliment, both for our clients and for us!

The Dutch Veterans Institute: the Online Guard of Honour

Every year on the 4th of May during the Dutch Remembrance day, they form a guard on honour on Dam Square in Amsterdam: 60 veterans, young, old, male, female. They all have their own reason and story as to why they attend. It is a special moment, which many of them look forward to. Unfortunately, Covid19 made it impossible to physically gather during National Remembrance day for the second year in a row. Together with the Dutch Veterans Institute, we created an approach in which the stories of these veterans could still be told, with the online honorarium full of veterans stories as our starting point. From a mini-documentary to a special musical collaboration and from local press to national television and an influencer campaign, we pulled all the right strings to have these stories be told.


  • Over 40 publications around the 4th and 5th of May in print, online and RTV
  • The mini-documentary achieved more than half a million views and national media attention
  • Influencer campaign with a reach of 243,271

Recognition, appreciation and respect for the veterans. In the end, that is our purpose.

Randstad: Randstad Boost

Randstad Boost is a campaign for the educational program of Randstad Nederland. Randstad brings offer and demand together by developing peoples competences through training, testing, education and coaching. Just before the corona outbreak, the program was all ready to start. As a result of Covid, the program was even more relevant and urgent. The education program is intended to help people and organizations develop the necessary skills to feel empowered during their work; not only for today, but also for tomorrow. Many sectors came to a standstill due to corona crisis and employees in these sectors lost their jobs. , That increased the relevance and urgency of the program day by day. We used this relevancy in our media strategy and opted for a phased approach: with a national launch, a regional roll-out and in-depth content. Using Randstad’s own data and experiences. With the objectives to create attention and visibility for Randstad Boost, to strengthen the position of Randstad as an opinion leader in the job market, to stimulate registrations for the education- and training courses of Randstad Boost and to show (potential) clients that Randstad is the partner for work, understands the market like no other and offers appropriate solutions for every situation. And that worked well!


  • We reached 8 million people
  • 11,000 people have started a course or training
  • 70 articles: national, regional and specialized media
  • 12.000 training sessions

The European Excellence Awards will be presented on December 10. Will you keep your fingers crossed for us?