Dutch National Climate Week
In 2022, for the second time in a row, the Ministry of Economic Affairs and Climate Policy organised National Climate Week. Its purpose? To show people, companies and councils the Netherlands how you can contribute to a better climate. Just like the previous edition, the theme week aims to inspire and mobilise the Netherlands with the question: what can I do for a better climate? Never change a winning a team, as the English say. So again, we collaborated with fellow agency and creative partner Campagne in Rotterdam for the project. We expanded the PR and communication strategy with a more intensive combination of paid, earned and owned media.