Marktplaats: Holiday campaign 2022
Gift used toys as presents instead of new ones more often. It makes no difference to children, but all the more to the environment, your wallet or purse and the world. This is the message Marktplaats conveyed in its newest holiday campaign. Bijl PR was asked to advise on the campaign strategy and encourage people to choose second-hand (toys) more often. The aim was also to promote Marktplaats as the place to buy and sell second-hand products and to position the platform as a leader in the development of the circular economy.