HOW THE NETHERLANDS WERE PROVIDED WITH MORE AEDs
Timely CPR performed with help of an AED drastically improves the chance at survival after a cardiac arrest. Every year, around 17,000 people suffer from a cardiac arrest, and people who receive CPR within 6 minutes have the best chance at survival. But in order to achieve that, you need enough registered and available AEDs. An AED is a portable device that can restore the heart rate after a cardiac arrest.
The Dutch Heart Foundation asked Bijl PR to develop a campaign that convinces civilians, companies and organizations of the importance of AEDs and encourages them to register already purchased AEDs, as well as invest in new ones (and register them).