A fresh start for the hospitality industry
The Covid crisis hit the hospitality industry hard. Bars and restaurants were forced to shut down for months in a row, cutting the sector’s revenue by nearly 34 percent compared to the previous year. So when the Dutch terraces were allowed to open their doors again on 28 April 2021, there was a general sense of great relief. Bijl PR came up with a campaign in which HYGENIQ, producer of sustainable cleaning supplies, could show their support for business owners in the field.