Bijl PR wins international PR award 

We are celebrating! We are proud to announce that Bijl PR has won a SABRE Award. This international award is presented annually to the best PR and communication campaigns from Europe, the Middle East and Africa. 

Our ‘24/7 Diabetes’ campaign for Dexcom Benelux was awarded in the Medical Technology category. This is a wonderful recognition of our work together with Dexcom. Diabetes affects 1.2 million people the Netherlands, but there are still many misunderstandings about the disease. With ‘24/7 Diabetes’, we developed a 360-degree campaign that breaks taboos and creates awareness. The result? 

• 4 million people reached 

• 7% increase in brand awareness of Dexcom among people with type 1 diabetes 

Carina Kortenoeven, project manager: ‘What a great achievement! We worked hard on this campaign with so many people involved and were already very proud of the result. That ‘24/7 Diabetes’ is now also am award-winning campaign is absolutely fantastic’.  

Proud and grateful 

In addition to the award, Bijl PR also managed to secure a place in ‘The 50 Best Agencies of Europe’. Sophia Weavers, co-owner at Bijl PR: “It was a great evening! This Sabre award is a fantastic recognition for the hard work and creativity of both our team and the team at Dexcom. ‘24/7 Diabetes’ is an idea that was conceived at the drawing board and has now triggered so much, we are super proud of that. We would like to thank Dexcom Benelux for the trust and cooperation.” Marjoleine van Klaveren, co-owner at Bijl PR: “In addition, the spot in the top 50 is great of course. Without our fantastic team and customers, this would never have happened. Super proud and looking forward to everything that is to come!”