Bijl, partners in public relations

The Flower Council of Holland (Bloemenbureau Holland) is involved in the active international marketing and promotion of cut flowers and potted plants from the Netherlands on behalf of producers and dealers. With a crystal clear view of the consumer and the market, the Flower Council is involved in a broad range of communication activities and collaborates with market parties. Thanks in part to the efforts of the Flower Council, the Netherlands is known throughout the world as ‘Holland: Land of Flowers'.

Bijl assists the Flower Council of Holland in promoting the ‘Holland: Land of Flowers' brand. Bijl plays host to dozens of industry journalists from 17 countries during the Horti Fair annual trade fair of the Dutch horticultural industry. Bijl also develops the promotional and information materials and provides the text for and maintains an in-house website containing background information about products and services within the ornamental plant cultivation sector on behalf of the Flower Council.